That's not how I read it at all. I read it as a condemnation of the FE strategy; Nvidia is aware that their customers are almost universally pissed off with the early adopter tax and are backing away from it.Yup, but oh well. Gotta give Nvidia credit for finding a new to get more money out of people. It's actually rather ingenious. And Nvidia being the only one making the FE cards for 1060 is pretty smart as well. Means AIBs can't cut into their profits.
Obviously they're still going to release reference cards, and the FEs were built assuming the cost of materials would be justified by higher cost, so the 1060 FE gets that $50 bump. But as long as the FE is Nvidia-only, and released simultaneously with AIB cards, I don't see what I'm supposed to be upset about.