This is the first OLED of its kind to offer adjustable BFI, up to half of the total refresh (240hz).
Adjustable BFI@240hz means it's possible to reach the same Pixel Blur Persistence as the maximum refresh. At 240hz pixel persistence is around 4.2ms, but because OLEDs have perfect response...
Who would've imagined that the first 1440p/480hz would an OLED... Now the expensive LCDs are dead for good.
The OLED should be able to make 480hz look like a theoretical 800hz LCD due to instant response times, and the picture wont look like complete crap while doing so.
Hoping for a BFI...